Presented by Robert Gitata
Strathmore University students presented an application called Jiamulie that works in the field of road safety. The application gives the users information about road crimes and road safety. It has various modules among which, one presents the user with information about a crime that they may have committed, the description, penalties and from which arm of the law....
Road safety tips, reminders such as buckling up and areas on the road that are flagged as black spots.
The application also gives real-time info on the state of roads, be it traffic, diversions, accidents or even closure. It relies on its users to chip in with the provision of this information. The application is available for free downloads in the next few days.
Presented by Muchiri Nyaggah
It is a management consulting firm that helps businesses innovate. The presentation was about a model called p5 that helps developers create, deploy and sustain their innovations.
The presentation was centered on targeting the correct “persona” when developing applications. ”Persona” means the target person as is represented in the market. An example is “mama mboga” who is represented all over Kenya and possibly a large part of the world.
After identifying a sensible persona, the p5 model follows the following steps;
a) Pain: Identify the pain of the persona. This is synonymous to their needs.
b) Platform: Presents an aid for their pain on the most suitable platform; be it mobile (android, Java ME, iOS etc.)
c) Payment: Identify the most appropriate payment scheme for the app; be it downloads, advertising etc.
d) Protection: Maintenance of the app and ensuring it is constantly being used.